Kool-Aid is changing the look, sound, vocabulary

and personality of the Kool-Aid Man spokesman used

by the brand since 1954. The company wants the

pitcher to appeal to moms in concert with “the evolution

of the new Kool-Aid Liquid product line,” including this

year’s launch of squeezable drink mixes. The makeover

at the Kraft Foods brand includes a Facebook page

and a YouTube channel for the new Kool-Aid Man. New

TV and print ads will offer a look into the “everyday life”

of the Kool-Aid man. One spot already posted online

shows him getting a gym workout,