Walmart, the nation’s largest retailer, has launched

a new national television and digital advertising

campaign to boost its corporate image. The ad blitz

and accompanying website, therealwalmart.com, are

designed to demonstrate “how people across America

count on Walmart to save money on the products they

want and need, how the company provides tremendous

career opportunities for its associates and how it creates

efficiencies and works directly with manufacturers to help

deliver low prices.” One spot features a 19-year-old hourly

associate from Chicago describing his ambitions, another

the diversity of Walmart’s shoppers, and yet another how

dealing directly with manufacturers keeps

prices low……Ruffles potato chips, from the

Frito-Lay division of Pepsico, has launched

a new television, cinema and digital campaign

to introduce a new variety, Ruffles Ultimate

Tangy Honey Mustard flavored potato chips,

and unveil a new cast of characters to promote the brand.

Ruff McThickridge and his closest buds, Bo Dato, Mora

Crunchy and the Bomb-Defusing Sloth, a group of self-

described hotshots, appear in the comical ads styled after

1970s action movies. The current campaign has :15, :30 and

:60 spots on-air, online and in theaters. More TV ads and

content will debut in 2014 as Ruff and company continue to

take center stage…… Molson Coors reported

first quarter net sales up 19.8% to $828.5 million, with beer

volume up 20.3%. U.S. segment (MillerCoors) saw sales

increase 1.6% to $1.78 billion, income fell 1.2% to $271.9 million.