Two more new spots from Leo Burnett are on the
way for the 2014 Chevrolet Silverado, reports Marketing
Daily, following the most recent one targeting women.
The heavy marketing campaign for the pickup will run
through the remainder of this year……Jaguar is preparing
to introduce all-aluminum entry level cars reports the
Financial Times, including a compact sedan, a station
wagon and a crossover SUV. A confirming report from
Reuters says the new line will go on sale in the second half
of 2015……Dr Pepper Snapple Group has
a new seven-year agreement to expand the
availability of Dr Pepper and Diet Dr Pepper
at Wendy’s U.S. restaurants, with all 5,800
Wendy’s locations now having the opportunity
to add the two soft drinks to their menus……
Dannon Oikos Greek yogurt has rolled out
new TV spots featuring Chef Michael Symon
under a marketing partnership with the host
of ABC’s The Chew and a Food Network
Iron Chef……California Pizza Kitchen
announced a multi-year product and marketing
agreement to serve Coca-Cola products exclusively in
its 202 restaurants across the United States……Grocers
Spartan Stores and Nash Finch Company announced a
$1.3 billion merger. Spartan’s brands in Michigan, Indiana
and Ohio are Family Fare Supermarkets, Glen’s Markets,
D&W Fresh Markets, VG’s Food and Pharmacy, and Valu
Land. Nash Finch brands in 37 states are Family Fresh
Market, Econofoods, Family Thrift Center, No Frills,
Bag ‘n Save, AVANZA, and Sun Mart……Automotive
Week reports that dealers are paying Google dramatically
higher prices than just a few months ago for mobile ads.