Two months after signing international soccer star Pelé as a brand ambassador, Subway has introduced its first :30 with the 72-year-old retired athlete sitting on a chair……Advil is now the “Official Pain Reliever of the NFL.” The Pfizer brand will have custom integration throughout all NHL-controlled media properties, including NHL.com, NHL Network and NHL Social, in addition to the league’s U.S. national broadcast partner, NBC Sports Group……Fresh & Easy Neighborhood Market filed for Chapter 11 bankruptcy reorganization as a move to facilitate a pending sale by U.K. supermarket chain Tesco to Ron Burkle’s Yucaipa Companies. Fresh & Easy operates more than 150 supermarkets in California, Arizona and Nevada……Walgreens reports that sales increased 5.1% to $17.9 billion for its fiscal fourth quarter ended August 31. Front-end comparable store sales were up 1.6% and prescription sales were up 6.1%……Following the success of its Pretzel Bacon Cheeseburger, Wendy’s is now rolling out a Pretzel Pub Chicken sandwich, calling it “another component of Wendy’s ongoing brand transformation efforts”……Dick’s Sporting Goods is the sponsor of Outdoor Channel’s seventh annual Get Up and Go sweepstakes to award a hunting adventure grand prize and other prizes for the new hunting season……Dunkin’ Donuts is ramping up its competition with fast-food outlets by introducing Steak & Cheese Wraps in addition to the chicken salad and tuna salad wraps it introduced earlier this year……Media Post reports that Taco Bueno, which operates 177 restaurants in eight states, has launched a new TV campaign from Slingshot LLC, Dallas, which pokes fun at rival Taco Bell……GEICO is into heavy airplay with a new :30 from The Martin Agency featuring its “GEICO Gecko,” this time with the CGI figure being less than impressed by a cartoon image of himself.