Madonna’s halftime show at this year’s Super Bowl generated more than 862,000 social-media comments; by comparison, there were 966,000 social-media comments for the 2011 Academy Awards. If the halftime show were its own standalone televised event, it would rank fourth in terms of all-time social-TV events for entertainment. It would trail only the 2011 MTV Video Music Awards, the 2011 American Music Awards and the 2011 Academy Awards.