General Motors will be back on the Super Bowl next February on FOX, after skipping this year’s big game on CBS – not that CBS had any trouble selling out the game without the automaker. GM announced that it will advertise its Chevrolet brand in the next Super Bowl. FOX is reported to be seeking an average of about $4 million for a :30 in the game – up slightly from what CBS got for the 2013 game……The Kia hamsters become gym rats in a new campaign for the 2014 Soul. The new spot, featuring music by Lada Gaga, made its debut Sunday night on the MTV Video Music Awards……La-Z-Boy Inc. CEO Kurt Darrow credited the furniture company’s Live life comfortably advertising campaign begun two and a half years ago for double-digit same store sales growth over the same period of time. Darrow told Wall Street the company has consistently increased its advertising spend, adding additional weeks on television, and – since it is yielding results – will continue to make “strategic investments” in brand building. Sales grew 5.8% to $318.9 million in the fiscal first quarter ended July 27, with same store sales for the La-Z-Boy Furniture Galleries up 12.7%……Look for a new tag line, Start Something Special, on ads for American Honda beginning this week……Harley-Davidson has launched a new TV campaign for its 2014 line of motorcycles featuring The Strypes from Ireland with a new take on the Lennon/McCartney composition “Come Together.” The ad campaign will include TV, online and print……Bon-Ton Stores has reduced its guidance after a disappointing second quarter and is now looking for full-year same store sales to be flat to down 2.5%. Second quarter comparable store sales were down 6.4%, with total sales down 6.3% to $557.1 million……Ad Age reports that big advertisers have signed on for next month’s debut of Apple’s iTunes Radio – including McDonald’s, Nissan, Pepsi and Procter & Gamble.