According to National Retail Federation’s 2012
Father’s Day spending survey, the average person will spend $117.14 on dad’s gifts this
year, up 10% from $106.49 last year and closing the gap
between its biggest competitor: Mother’s Day. Consumers
planned to spend $152 on that holiday last month.
According to the survey, more people this year will treat
dad to a special outing, such as golfing, eating out or heading
to a sporting event ($2.3 billion vs. $2.0 billion in 2011). They
will also invest in electronic gift items ($1.7 billion vs. $1.3
billion last year) and apparel ($1.7 billion vs. $1.4 billion in
2011). Others will splurge on gift cards ($1.7 billion), sporting
goods ($641 million) and books or music ($645 million).
Four in ten persons looking for Father’s Day gifts
(41.6%) say they will look for dad’s gift at a department
store. Discount stores are the choice of 34.0%; 28.6% will
shop specialty stores including greeting card/gift and
electronics stores; and 10.7% specialty clothing stores.