MEN’S MAGAZINES: Men are dropping more cash on apparel, skincare and grooming products. That’s encouraging fashion and fragrance marketers to spend more in magazines in order to reach men. Most Men’s Magazines have seen double digital increases in ad pages from Bottega Veneta, Burberry, Versace and Prada. Publishers insist men are more style conscious than ever before, so they’re turning to magazines to advise them.