We are about to enter a new age of marketing: Consumers can be communicated with consistently across their engagement with a brand, across channels, according to their preferences as well as based on their “value.”Major publishers can move beyond the notion of the insertion order and that dollars automatically follow eyeballs will result in success. Inputs can be connected to outcomes directly. The marketer and agency can understand which investments produce real results. The modern marketing professional, empowered with the right tools, can spend time thinking instead of simply doing. It will be a transformative time, but those people and those organizations that can put consumers and results first, will find themselves part of a revolution in marketing. At Larry John Wright our focus has always been on putting results first. Give us a call. Start getting more results from your advertising, marketing, and public relations.