The Olympics this week are down a bit from last week’s
lofty heights, but they are still crushing the ratings of the
Beijing games and leaving just crumbs for the
competition. On Wednesday night, NBC drew a 16.7/27 in HHs in
Nielsen’s fast national ratings and a 9.2/27 in A18-49. (In
2008, the Beijing Games drew an 8.1 in the demo on the
same night.) CBS came the closest in HHs with a 3.0/5,
followed by ABC’s 1.9/3, Fox’s 1.2/2 and the CW’s 0.6/1.
Once again Univision drew a 1.4/4 for second place
in A18-49. CBS was a 1.2/3, ABC a 0.9/3, Fox a 0.7/2 and
the CW a 0.4/1. Big Brother, CBS’ only original program, earned a 3.4/
6 in HHs and a 1.8/6 in the demo. ABC’s Final Witness
was a 1.8/3-0.8/2. All other programs were in repeats.
NBC previewed Matthew Perry’s new show Go On
at about 11:04PM on Wednesday night. According to
information from the network, the show attracted 16.1 million
total viewers and had a 5.6 in A18-49. And here’s the really
good news for the show–despite the late hour, it retained 84%
of its audience in the second half.